Insights

What is Generative Engine Optimisation and Why it matters for your business

Click Frenzy Mayhem is coming up! Read our latest blog to learn digital marketing tips to capture attention, drive traffic and boost conversions.

Let’s be honest - the digital marketing space is overflowing with shiny AI tools promising game-changing results. But how many of them actually deliver? At Sauce Digital, we’ve tested more than our fair share of AI platforms, and we’ve narrowed it down to a few that actually make a difference in the day to day, from strategy to creative to campaign optimisation. Here’s a look under the hood at the AI tools we’re actually using to deliver stronger, faster, more efficient campa

In today’s fast-moving digital world, marketing is complex and requires expertise. A digital marketing agency (like SAUCE 😉) provides the knowledge and resources to elevate your brand. Expertise & Strategy – Agencies bring industry experience, fresh insights and an outside perspective of your business. This, in turn, helps you identify how your brand is currently perceived and enables you to align your marketing efforts accordingly. Multi-Platform Mastery – Digital agencies

In its quest to make information more accessible and user-friendly, Google recently rolled out a groundbreaking AI-powered feature: summaries in search results. This innovation uses generative AI to provide concise, accurate, and relevant summaries of content directly within the search interface. While this advancement aims to enhance the user experience, it also raises critical questions about its impact on websites and their traffic. In this article, we’ll delve into how th

Google has just announced that it won't be killing third-party cookies in its Chrome browser as previously planned. Instead, the tech giant is offering users more control over their web browsing experience, allowing them to make informed choices about how their data is used. This marks a big change from Google's earlier intention to phase out third-party cookies by early 2025. In a recent blog post, Anthony Chavez, Google's Vice President for Privacy Sandbox, explained the sh

In today’s creative industry, platforms for showcasing portfolios and connecting with other designers are essential. One such platform is Dribbble - a vibrant community where creative professionals share their work, get inspired, and even land jobs. Whether you’re a graphic designer, web designer, or illustrator, Dribbble can be a valuable tool in your career. But what exactly is Dribbble? Who uses it, and how does it work? Let’s dive in! What Is Dribbble? Dribbble is a socia

The rapid adoption of AI is reshaping the media industry, sparking a need for new skills and talent. According to Kantar, 72% of media leaders feel their workforce must adapt to stay relevant in this evolving landscape. This shift is driving changes in recruitment, with 66% of leaders recognizing the need to hire from outside the media industry. Interestingly, while only 27% currently consider AI skills crucial, nearly 70% predict AI expertise will become essential within the

LinkedIn recently updated its privacy policy, enabling the use of personal data to train generative AI models. This means LinkedIn can now leverage user information for AI features like writing suggestions and service enhancements. Most users are automatically opted in, though European users are excluded due to GDPR regulations. This shift aligns with trends seen at companies like Meta, which also taps into user data for AI training. The move has sparked discussions on privac

In recent months, Meta has taken significant steps to enhance the safety of its platforms, particularly concerning younger users. The tech giant, known for Facebook, Instagram, and WhatsApp, has implemented new restrictions that limit under-18 users' ability to create certain types of profiles. This shift reflects a growing concern over the impact of social media on the mental and emotional well-being of adolescents. What Are the New Restrictions? Meta's latest changes focus