Say Hello to Generative Engine Optimisation (GEO): The New Way to Get Found Online

We all know how important SEO (Search Engine Optimisation) has been for businesses trying to show up on Google. But things are changing - and fast.

With the rise of AI tools like ChatGPT, Google Gemini, and others, people aren’t just searching the old way anymore. They’re asking questions directly to these tools and getting answers instantly. That’s where something called Generative Engine Optimisation (or GEO) comes in.

What is Generative Engine Optimisation (GEO)?

GEO is the next big thing in digital marketing. It’s about making sure your brand shows up in AI-generated answers - not just on search results pages.

For example, if someone asks an AI tool “what’s the best travel insurance for a cruise?”, you want your business to be mentioned in that response. GEO helps make that happen.

Why GEO Matters for Your Business

AI tools are changing how people find information. Instead of sifting through pages of Google results, they’re getting instant answers from AI - often based on information it finds around the web.

That means if your content isn’t written clearly or isn’t structured in a way AI understands, you might get left behind - even if you’re doing all the usual SEO stuff.

How Do You Optimise for AI?

Here are a few things brands can do:

• Write clear, helpful content that answers real questions your customers might ask.

• Make sure your website content is easy to understand — both for people and AI tools.

• Build trust and authority online, so AI engines see you as a reliable source.

Who’s Already Doing It?

Agencies like Prosperity Media and Luminary in Australia have already started offering GEO services to help brands stay ahead of the curve. And it’s not just for tech companies - it’s for any business that wants to be seen online.

What Should You Do Next?

If your business relies on being found online, now’s the time to start thinking about GEO. It’s not about replacing SEO - it’s about adding another layer to your digital strategy.

We can help you get started by reviewing your current content and showing you how to make it more AI-friendly - so your brand is included in tomorrow’s conversations, not just today’s searches.