AI Tools We’re Actually Using for Better Campaign Results

Jessica Loda
Apr 21
2 min read

Let’s be honest - the digital marketing space is overflowing with shiny AI tools promising game-changing results. But how many of them actually deliver?

At Sauce Digital, we’ve tested more than our fair share of AI platforms, and we’ve narrowed it down to a few that actually make a difference in the day to day, from strategy to creative to campaign optimisation.

Here’s a look under the hood at the AI tools we’re actually using to deliver stronger, faster, more efficient campaign results for our clients.

1. ChatGPT (and Custom GPTs) - For Strategy, Copy & Ideation

It’s no surprise this one made the list. ChatGPT has become a creative partner in the room whether we’re brainstorming campaign angles, developing ad copy variations, or whipping up blog outlines.

How we use it:

Generating multiple versions of ad headlines and CTAs for testing
Building first-draft scripts for Reels, TikToks, and YouTube Shorts
Rapid ideation for seasonal campaigns or pitch decks

Bonus: we’ve built some custom GPTs tailored to industries like travel, retail, and healthcare. These save us hours on research and draft content.

2. AdCreative.ai - For Fast, Test-Ready Creative

We love beautiful design, but speed and performance matter more when you’re A/B testing 10 ad variants across Meta and Google. AdCreative.ai helps us spin up high-converting ad creatives using AI-powered layouts and messaging frameworks.

What we love

Instant creative mockups for ad testing
Conversion-focused templates that are surprisingly spot on
Great for clients with smaller budgets who still want smart creative

3. Surfer SEO - For Optimised Blog & Web Content

Getting content to rank isn’t guesswork anymore. Surfer SEO helps us reverse-engineer what’s working in organic search so we’re not just writing pretty blog posts, but ones that pull traffic and support our clients’ SEO goals.

We use it for:

Real-time SEO scoring while writing
Content briefs with keyword insights
Competitive gap analysis for search opportunities

What AI Can’t Replace

AI helps us work faster, test more, and optimise smarter, but it’s not a replacement for human creativity, strategic thinking, or brand intuition. At Sauce, we use these tools to enhance our work, not automate it entirely.

The magic still happens when you combine: